SEO (Search Engine Optimisation) is the practice of boosting a website's ranking on search engines such as Google. The goal is to raise the website's visibility, resulting in more organic traffic, more user engagement, and potentially increased income.

Search engines use algorithms to assess the relevancy and authority of pages. These algorithms take into account a variety of characteristics, including keywords, site speed, mobile friendliness, inbound links (links to other websites), content quality, user engagement, and more.

The best practices for content optimisation include using relevant keywords naturally, producing high-quality content that adds value, optimising meta tags and descriptions, ensuring content is easily readable, and sticking to a regular publishing schedule.

Backlinks, or links from other websites to yours, are important for SEO since they show search engines that others trust your material. High-quality backlinks can dramatically boost your site's authority and ranking, while low-quality connections might do the opposite.

While social media signals do not have a direct impact on search rankings, a strong social media presence can broaden your content reach, increase brand recognition, and indirectly impact SEO by increasing traffic to your site and backlinks through shared content.